From the popular success of the Grand Départ in the North of France to the incredible atmosphere on rue Lepic for the final finish, this 2025 edition will be one to remember.
AG2R LA MONDIALE was at the heart of the event with high-impact activations:
– The Vivons VĂ©lo event set a new attendance record, with thousands of participants pedaling in aid of the Institut Pasteur.
– The secure bicycle parking facilities set up with ASO achieved unprecedented occupancy rates – over 600 bicycles were welcomed in Lille for the Grand DĂ©part!
Many thanks to all the teams working in the field for their exemplary commitment!
And a special thank you to our customer AG2R La Mondiale for its renewed confidence.
See you in September and October for the next Vivons Vélo gatherings.
VMATCH is your consulting and activation agency dedicated to collaborative partnerships in and around sport. We imagine and manage new-generation partnerships that are rich in meaning, value-creating, with strong, lasting commitments. VMATCH advises brands and rights-holders on their partnership strategy, and supports them on a day-to-day basis in the creation and development of 360° activation programs.