This new partnership reinforces the transformation dynamic undertaken by France Cyclisme and its team for several years. By joining DECATHLON and CMA CGM, Adecco will benefit from major visibility and activation mechanisms as close as possible to fans and territories, thus helping to promote its brand and its commitments to a wide audience.
The arrival of Adecco illustrates VMATCH’s expertise in signing major partnerships between the largest rights holders and the largest international brands, and strengthens the agency’s leadership in cycling following the arrival of DECATHLON and VAN RYSEL in the team.
« With Adecco, it is a major partner joining the adventure of the DECATHLON CMA CGM cycling team. We are very proud to have initiated this partnership of several years. This agreement demonstrates the unique potential of cycling as a communications platform and will contribute to the team’s development project, while meeting Adecco’s awareness and engagement objectives.”, declares Hervé Bodinier, Founding President of VMATCH.
Photo credits
DECATHLON CMA CGM Team
VMATCH is your consulting and activation agency dedicated to collaborative partnerships in and around sport. We imagine and manage new-generation partnerships that are rich in meaning, value-creating, with strong, lasting commitments. VMATCH advises brands and rights-holders on their partnership strategy, and supports them on a day-to-day basis in the creation and development of 360° activation programs.
