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AG2R LA MONDIALE and A.S.O. – Amaury Sport Organization are deploying their bicycle parking lots during the 2023 Tour de France with VMATCH!
AG2R LA MONDIALE on the Tour de France, encourages spectators of the Great Loop to come by bike to encourage the runners while taking care of the planet and their health!

For the second year, AG2R LA MONDIALE and A.S.O. – Amaury Sport Organization are deploying a monitored bicycle parking system on the roads of the Tour de France.

The high point of this system was in Bordeaux with the establishment in cooperation with the city of Bordeaux of a parking lot with 1,000 spaces for the arrival of the 7th stage in the city.

This service offered by AG2R LA MONDIALE demonstrates its commitment to promoting cycling in all its forms and continues to anchor the importance of moving for your health!

At the end of the tour, find the AG2R LA MONDIALE bicycle parking lots in the towns of Moirans-en-Montagne, Belfort and Saint-Quentin-en-Yvelines.

Photo credits

A.S.O/Pauline Ballet and Hervé TARRIEU

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VMATCH is your consulting and activation agency dedicated to collaborative partnerships in sport and beyond. We imagine and manage new-generation partnerships that are rich in meaning, value-creating, with strong, lasting commitments. VMATCH advises brands and rights-holders on their partnership strategy, and supports them on a day-to-day basis in the creation and development of 360° activation programs.