VMATCH has developed with AG2R LA MONDIALE a new treasure hunt format which invites cyclists to solve different puzzles around the bike or the brand in order to discover the next destination.
Already two gatherings organized in Montpellier and Lille, which brought together daily bicycle users or novices wishing to develop their practice.
A big thank you to AG2R LA MONDIALE for their trust and to all the participants for their commitment and energy !
Photo credits
AG2R La Mondiale
VMATCH is your consulting and activation agency dedicated to collaborative partnerships in sport and beyond. We imagine and manage new-generation partnerships that are rich in meaning, value-creating, with strong, lasting commitments. VMATCH advises brands and rights-holders on their partnership strategy, and supports them on a day-to-day basis in the creation and development of 360° activation programs.
