• – Created in 2021 by Hervé Bodinier, VMATCH has just completed a 5th consecutive year of growth.
• – Yann de la Fouchardière is appointed Managing Director. He will lead the activities of the agency and build its development plan.
• – Hervé Bodinier takes over as President of VMATCH, with a priority on new strategic projects for the agency.

Always positive results

VMATCH, the consulting agency specialized in partnerships in and around sport, has continued to grow continuously since its beginnings in 2021, with an average annual increase of more than 15%. And despite the still tense global economic context, the agency is off to a strong start in 2026 with three new partnerships :

• – FIAT and the French Handball Federation
• – World of Hyatt and Audi Revolut F1 Team
• – Swiss watchmaker Girard Perregaux and Atlassian Williams Racing

An evolution of governance to accelerate

In order to continue the development of VMATCH, Hervé Bodinier – until now Founding CEO of the agency – chose to evolve the governance model by appointing Yann de la Fouchardière to the position of Managing Director, effective immediately.

Yann de la Fouchardière, 43, graduate of Audencia, will be responsible for managing VMATCH’s activities with its current and future clients, to imagine and deploy innovative and committed partnerships. As Managing Director, Yann will also prepare the future of the agency around the development plan called V2.030, a 2026-2030 strategic plan aimed at:

• – affirm the positioning of the agency,
• – strengthen its leadership on the creation of collaborative partnerships in strategic sports and sectors of activity,
• – accelerate the growth dynamic and ensure the projects’ profitability,
• – deploy new activities and business expertise.

Founder of VMATCH, Hervé Bodinier takes over as President. This new governance will allow him to accelerate the development and generation of new opportunities, with key players within brands, rights holders, media, athletes and the sports business ecosystem in France and internationally.

An already well-established team

Hervé and Yann have already had the opportunity to work together over the past 20 years. In 2009, they notably created Sponsorship 360 which they grew before selling it to SPORTFIVE (previously Lagardère Sports & Entertainment).

In 2021, Yann de la Fouchardière took responsibility for the Matmut group’s Sport, Culture and CSR commitment programs, notably creating and deploying Le Sport TRÈS Collectif. This umbrella program aligns the activation of all of the group’s sports partnerships around a societal ambition: promoting inclusion through and in sport.

This program and the major activations that emerged from it have won several awards at the Grand-Prix Stratégies du Sport et de l’eSport and the Grand-Prix du Sport Business.

This expertise on societal and environmental issues strengthens the agency’s positioning on collaborative partnerships.

He joins the VMATCH management committee, chaired by Hervé Bodinier, and made up of two other key men: Stéphane Boucher in charge of consulting management and Sébastien Hautin in charge of operations management and financial management.

They said

“These first 5 years of VMATCH have been a great success with sustained growth. They demonstrate that our purpose – building collaborative partnerships bringing together the expectations of brands and rights holders – meets a real market need. To take a new step, I wanted to develop the organization and I am very happy that Yann has agreed to join the project as General Director! With the entire team, with Stéphane and Sébastien who have been with me since the beginning of the agency, we are determined to continue to grow VMATCH and advise our clients in partnerships that generate value and carry meaning. » Hervé Bodinier, Founding President of VMATCH

“I am honored to take on this new challenge and I am already fully committed to the task, with Hervé, Stéphane, Sébastien and the entire team, to support our customers today and build the 2030 trajectory. I warmly thank Hervé for asking me to join VMATCH. My 5 years within the Matmut group were very important for me. They allowed me to form new convictions which will be an integral part of the future of VMATCH. »Yann de la Fouchardière, Directeur Général de VMATCH