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VMATCH launches VMATCH Luxury, its department dedicated to luxury and premium brands
VMATCH, the boutique communications agency specializing in collaborative partnerships in and around sports and entertainment, has created VMATCH Luxury, its department dedicated to luxury and premium brands.

VMATCH Luxury provides brands with support in their partnership strategy, whether to choose a sport and the associated asset, to negotiate the rights and budget until the deployment of activations with their customers and fans.

More and more luxury brands are interested in sport and partnerships to communicate, in order to work on their brand image, promote their products or simply engage new targets through social media, content and events. And more and more properties are looking to seduce luxury and premium brands.

The agency’s positioning on collaborative partnerships that make sense and are meaningful, the integration of societal and environmental challenges in recommendations and productions, are assets that VMATCH Luxury offers to its clients.

These new, tailor-made and exclusive partnerships are also offering a new opportunity for rights holders. Our value proposition will allow major properties (talents, athletes, events, promoters, teams or institutions) to integrate the specific expectations of luxury and premium brands, and thus create new rights and activations together, imagine engaging content and develop hospitality programs and money can’t buy experiences.

For many years, we have been supporting luxury and premium brands in their partnerships with events and athletes. With the creation of VMATCH Luxury, we want to strengthen our global leadership in collaborative partnerships, to create with these brands and rights holders innovative and meaningful alliances, says Hervé Bodinier, Founding President of VMATCH.

ABOUT VMATCH

VMATCH is your consulting and activation agency dedicated to collaborative partnerships in sport and beyond. We imagine and manage new-generation partnerships that are rich in meaning, creating values and strong, lasting commitments. VMATCH advises brands and rights holders in the development of their partnership strategy and supports them on a daily basis in the creation and development of 360° activation programs.